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(2014). The Effect of Internal Marketing on Organizational Intelligence in Technological Institutions. Electronic and Cyber Defense, 5(2), 31-52.
. "The Effect of Internal Marketing on Organizational Intelligence in Technological Institutions". Electronic and Cyber Defense, 5, 2, 2014, 31-52.
(2014). 'The Effect of Internal Marketing on Organizational Intelligence in Technological Institutions', Electronic and Cyber Defense, 5(2), pp. 31-52.
The Effect of Internal Marketing on Organizational Intelligence in Technological Institutions. Electronic and Cyber Defense, 2014; 5(2): 31-52.

The Effect of Internal Marketing on Organizational Intelligence in Technological Institutions

پژوهش‌های مدیریت منابع انسانی
Article 2, Volume 5, Issue 2, March 2014, Pages 31-52    PDF (275.51 K)
Receive Date: 18 February 2013,  Revise Date: 16 June 2013,  Accept Date: 14 July 2013 
Abstract
How to manage environmental dynamicity and how to play in a very turbulent market seems to have made a great mental challenge for many companies and institutions. This can be encountered by a high organizational intelligence against the organizational environment, and by providing proper solutions for the changes. Yet, this can be achieved by considering the internal market of the organization, which refers to its human resource who can endure the responsibility of getting the constant competitive advantage, as the first step.
This research is mainly intended to assess the effect of any of the elements of internal marketing in technological institutes. Accordingly, 39 technological companies, placed in the Fars Technological Park, were selected to be studied. Data was collected through questionnaires distributed among 93 employees. The data was analyzed through smart pls. the results indicated that all of the elements of internal marketing had positive and significant effect on organization intelligence
Keywords
Internal marketing; Organizational intelligence; Internal Communication; Human Resource Development; Awarding System
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