News

 Statistics

Number of Journals34
Number of Issues1,306
Number of Articles9,427
Article View9,188,651
PDF Download5,620,943
Maleki, M. (2018). The Effect of Auspicious Signs (Mascot) on the Design of Beverage Packaging. Electronic and Cyber Defense, 9(35), 6-15.
Mina Maleki. "The Effect of Auspicious Signs (Mascot) on the Design of Beverage Packaging". Electronic and Cyber Defense, 9, 35, 2018, 6-15.
Maleki, M. (2018). 'The Effect of Auspicious Signs (Mascot) on the Design of Beverage Packaging', Electronic and Cyber Defense, 9(35), pp. 6-15.
Maleki, M. The Effect of Auspicious Signs (Mascot) on the Design of Beverage Packaging. Electronic and Cyber Defense, 2018; 9(35): 6-15.

The Effect of Auspicious Signs (Mascot) on the Design of Beverage Packaging

علوم و فنون بسته‌بندی
Article 1, Volume 9, Issue 35, September 2019, Pages 6-15    PDF (1.62 M)
Document Type: Compilation
Author
Mina Maleki*
Master degree in graphic design
Receive Date: 22 May 2018,  Revise Date: 20 June 2018,  Accept Date: 22 November 2018 
Abstract
Media packaging, which, given its beauty and visual attractiveness, meets the emotional and psychological needs of the consumer in enjoying shopping, having a product, and using it. Since the type of beverage product is due to the restrictions placed on the market for sale, it creates similarity in the use of the materials and thus the shape and structure of the packaging. Therefore, in these cases, the graphic design of the package is the cause of the difference and distinction. Each brand is trying to introduce itself with a meaning in the mind of the consumer, and the mascots are the signs and graphic elements on the package that point directly to the brand and the product. The purpose of the mascot design is to simplify and accelerate the consumer's interaction with a product. Mascots with impressive on consumer imagination, they become a memorable element and create an opportunity to add a unique attribute to the manufacturer and the product. The current research is based on descriptive-analytical nature in terms of its purpose, applied, and collecting information. In general, the history describes the definition of mascot, and the effect of its personality on the introduction of a packaged product, also the analysis and evaluation of selected mascots from the collection of Iranian beverage products has been addressed. As a result, the principles indicating the features of successful business mascot can be inferred.
Keywords
Mascot; Packaging; Advertising Character
References
  1. کرمانی نژاد, ف. (1385). «نگاهی به طراحی بسته­بندی». تهران: انتشارات کارین.

2.مهردادفر، م. (1391). «تصویرسازی». تهران: انتشارات مارلیک.

3. پهلوان، ف (1390).  «درآمدی بر تحلیل عناصر تصویری در آرم». تهران: انتشارات دانشگاه هنر.

4. امینی؛ ن. ندایی، ا.ح.(1394). «شاخصه خلق شخصیت­های تبلیغاتی ایرانی»، نشریه هنرهای زیبا- هنرهای تجسمی،20(3)، 71-78.

5. Hardie, Kirsten (2014). “Fictitious people as food brand icone: Their role and visual representation in contemporary international food packaging.” DR. Philosophy. The University of Brighton.

6. Kelley, Mark (2013) .“DoBrand characters help or hurt visual content marketing on facebook.” convinceandconvert.Available at:URL:http://www.convinceandconvert.com/social-media-case-studies/do-brand-characters-help-or-hurt-visual-content-marketing-on-facebook/.Accessed: August 3,20.

7. Pairoa, Isari and Arunrangsiwed, Proud(2016). “The effect of brand mascots on consumers,” International Journal of Economics and Management Engineering,3(3),pp.1702-1705.

8. Aaker, Jennifer L.(1997). “Dimensions of brand personality,” Journal of Marketing Research,(34),pp 347-357.

Statistics
Article View: 884
PDF Download: 465