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مدل چندوجهی معنی‌بخشی توسط مدیران در پیاده‌سازی تحول دیجیتال | ||
| پژوهش‌های مدیریت منابع انسانی | ||
| دوره 17، شماره 1 - شماره پیاپی 59، تیر 1404، صفحه 137-174 اصل مقاله (1.13 M) | ||
| نوع مقاله: مطالعه موردی | ||
| نویسندگان | ||
| حسین عنبرستانی* 1؛ مرجان فیاضی2؛ علی حیدری3؛ حمیدرضا یزدانی4 | ||
| 1دانشکده مدیریت دانشگاه تهران | ||
| 2استادیار گروه منابع انسانی دانشکده مدیریت دانشگاه تهران | ||
| 3هیئت علمی دانشکده مدیریت دانشگاه تهران | ||
| 4استادیار دانشگاه تهران، پردیس فارابی | ||
| تاریخ دریافت: 11 تیر 1403، تاریخ بازنگری: 18 شهریور 1403، تاریخ پذیرش: 07 تیر 1404 | ||
| چکیده | ||
| در پروژه‌های تحول، ابهامات زیادی برای کارکنان سازمان در خصوص آینده و نحوه مواجهه با آن ایجاد می‌گردد. پیاده‌سازی تحول، منوط به مدیریت این ابهامات با فعالیت‌های معنی‌بخشی و همراه‌سازی کارکنان است. بر همین اساس، هدف از انجام این پژوهش ارائه یک مدل چندوجهی فعالیت‌های زبانی و غیرزبانی معنی‌بخشی مدیران برای کارکنان سازمان حین تحول است. برای این هدف، پژوهشی کیفی با روش مطالعه موردی بر اساس رویکرد تفسیری جیائو بر روی تجربه معنی‌بخشی مدیر برای کارکنانِ یک بانک پیاده‌کننده تحول دیجیتال در ایران انجام شده است. داده‌ها از مستندات متعدد سازمانی، مشاهده، مصاحبه نیمه‌ساختاریافته با 10 نفر از مدیران و 15 از کارکنان که به‌عنوان نمونه با روش هدفمند و به‌کارگیری تکنیک گلوله‌برفی انتخاب شده بودند، جمع‌آوری و پس از پیاده‌سازی نوشتاری، بر اساس روش سه‌مرحله‌ای جیائو مفاهیم محوری و یا ابعاد اصلی مشخص گردیده است. مدل استخراج شده از داده‌ها نشان‌دهنده این موضوع است که رهبر سازمان پس از ساخت معانی جدید حین تحول، از مصنوعات سازمانی و همچنین نمادسازی امکان تحقق تحول، به‌عنوان ابزارهای غیرزبانی در کنار ابزارهای زبانی و گفتمانی شامل حساسیت گفتمانی و تکرار مکرر، به‌عنوان منبع اصلی برای معنی‌بخشی به کارکنان استفاده نموده است که در نهایت این اقدامات، منجر به هم فرکانسی معانی جدید در میان کارکنان و به‌عبارت‌دیگر همراه‌سازی کارکنان با پیاده‌سازی پروژه تحول دیجیتال گردیده است. | ||
| کلیدواژه‌ها | ||
| معنی بخشی؛ تحول دیجیتال؛ فعالیت زبانی؛ فعالیت غیرزبانی؛ رویکرد جیائو | ||
| عنوان مقاله [English] | ||
| A multimodal of sense-making by managers in digital transformation | ||
| نویسندگان [English] | ||
| hossein anbarestani1؛ Marjan Fayyazi2؛ Ali Heidari3؛ hamid reza Yazdani4 | ||
| 1Faculty of Management, University of Tehran | ||
| 2Assistant Professor, Human Resource Management Department, University of Tehran | ||
| 3Faculty of Management, University of Tehran | ||
| 4business management, university of Tehran, tehran | ||
| چکیده [English] | ||
| In transformation projects, many uncertainties are created for the employees of the organization regarding the future and how to face it. The implementation of transformation depends on managing these uncertainties with sensemaking activities and accompanying employees. Based on this, the purpose of this research is to provide a multifaceted model of sensemaking with linguistic and non-linguistic activities of managers for the employees of the organization during the transformation. For this purpose, a qualitative research has been conducted with the case study method based on the interpretative approach of Gioia on the sensemaking experience of the manager for the employees of a bank implementing digital transformation in Iran. Data have been gathered from numerous organizational documents, observation, semi-structured interviews with 10 managers and 15 employees who were selected as a purposeful sampling using the snowball technique.After writing the interviews, based on Gioia 's three-step method, the main concepts or aggregated dimensions have been identified. The structure data model extracted from the data shows that the leader of the organization, after creating new meanings during transformation, uses organizational artifacts as well as symbolization of the possibility of realizing transformation, as non-linguistic tools, along with linguistic tools, including discourse sensitivity and frequent repetition, as the main source. It has been used to give meaning to the employees, and finally, these actions have led to the resonance of new meanings among the employees, in other words, to associate the employees with the implementation of the digital transformation project. | ||
| کلیدواژه‌ها [English] | ||
| sense-making, digital transformation, Linguistic factors, non-Linguistic factors, gioia method | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 78 تعداد دریافت فایل اصل مقاله: 38 |
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