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بررسی تأثیر اکوسیستم اینترنت اشیاء و تحلیل کلان داده بر هوش راهبردی سازمان با میانجی گری اکولوژی خلق ارزش | ||
| مدیریت راهبردی دانش سازمانی | ||
| مقاله 3، دوره 9، شماره 2 - شماره پیاپی 33، تیر 1405، صفحه 71-101 اصل مقاله (1.05 M) | ||
| نوع مقاله: مقاله پژوهشی با اصالت | ||
| شناسه دیجیتال (DOI): 10.47176/SMOK.2026.1978 | ||
| نویسندگان | ||
| رضا سعیدی* 1؛ بهنام کرمشاهی2 | ||
| 1استادیار، گروه مدیریت بازگانی، دانشکده مدیریت و اقتصاد، دانشگاه شهید باهنر کرمان، کرمان، ایران.Reza.Saeidi@uk.ac.ir | ||
| 2استادیار، گروه حسابداری، مجتمع آموزش عالی بافت، دانشگاه شهیدباهنر کرمان، کرمان، ایران. BehnamKaramshahi@uk.ac.ir | ||
| تاریخ دریافت: 21 آبان 1404، تاریخ بازنگری: 26 دی 1404، تاریخ پذیرش: 31 اردیبهشت 1405 | ||
| چکیده | ||
| هدف: هدف این پژوهش، تبیین نقش همافزای اکوسیستم اینترنت اشیاء، تحلیل کلانداده و اکولوژی خلق ارزش در شکلگیری هوش راهبردی سازمان است. این تحقیق با ارائه یک چارچوب یکپارچه، به خلأ تبدیل دادههای محیطی به دانش کاربردی برای برنامهریزی بلندمدت استراتژیستها پاسخ میدهد. روش پژوهش: این پژوهش توصیفی - پیمایشی از نوع همبستگی است. جامعه آماری متخصصان شرکتهای دانشبنیان بودند که از میان آنها ۲۰۸ پرسشنامه محققساخته (۴۸ گویهای) جمعآوری شد. روایی و پایایی ابزار (آلفای کرونباخ=۰.۸۰۳ و ( CR> 0.7 تأیید شد. تحلیل دادهها با روش حداقل مربعات جزئی (PLS) در نرمافزار SmartPLS 4.0 انجام گرفت. یافتهها: مدل ساختاری (PLS-SEM) نشان داد متغیرهای مستقل ۷۲.۹٪ از واریانس هوش راهبردی را تبیین میکنند. تمام فرضیهها تأیید شدند: اکولوژی خلق ارزش (β=0.693)، تحلیل کلانداده(β=0.462) و اکوسیستم اینترنت اشیاء (β=0.375) تأثیر مثبت و معناداری بر هوش راهبردی دارند. همچنین، نقش میانجی جزئی اکولوژی خلق ارزش با شاخص سوبل و شمول واریانس تایید شد. بحث: زیرساخت فناوری بهتنهایی برای برتری استراتژیک کافی نیست؛ یکپارچهسازی همافزای اکوسیستم اینترنت اشیاء (IOTE) و کلاندادهها (BDA) از طریق اکولوژی خلق ارزش (VCE) حیاتی است. نقش میانجی VCE نشان میدهد همراستایی اکولوژیک، تبدیل دادههای خام به دوراندیشی استراتژیک را ارتقا داده و از تحلیلهای سنتی فراتر میرود. سازمانها باید اکولوژیای پرورش دهند که در آن بینشهای دادهمحور با الزامات خلق ارزش همراستا باشند. نتیجهگیری: توسعه هوش راهبردی نیازمند اکوسیستمهای دیجیتال بههمپیوسته برای تبدیل دادهها به دوراندیشی کاربردی است. یکپارچهسازی این فناوریها، یادگیری مستمر، همکاری بینسازمانی و مزیت رقابتی پایدار را در بازارهای پویا برای سازمانها به ارمغان میآورد. | ||
تازه های تحقیق | ||
| ||
| کلیدواژهها | ||
| اکولوژی خلق ارزش؛ اکوسیستم اینترنت اشیاء؛ تحلیل کلان داده؛ مدیریت دانش؛ هوش راهبردی سازمان | ||
| عنوان مقاله [English] | ||
| Investigating the impact of the internet of things ecosystem (IOTE) and big data analysis (BDA) on organizational strategic intelligence with the mediation of value creation ecology in the knowledge-based companies | ||
| نویسندگان [English] | ||
| Reza ُSaeedi1؛ Behnam Karamshahi2 | ||
| 1Associate Professor of Management, Faculty of Management & Economy, University of Shahid Bahonar Kerman, Kerman, Iran, Reza.Saeidi@uk.ac.ir | ||
| 2Associate Professor of Accounting, Baft Higher education complex, , Shahid Bahonar University of Kerman, Kerman, Iran, Behnamkaramshahi @uk.ac.ir | ||
| چکیده [English] | ||
| Purpose: This study investigates the impact of the Internet of Things Ecosystem (IOTE) and Big Data Analysis (BDA) on Organizational Strategic Intelligence (OSI), mediated by Value Creation Ecology (VCE), to optimize strategic decision-making and competitiveness. Methodology: A descriptive-correlational design employed, surveying 208 experts from knowledge-based firms via a validated 48-item questionnaire. Hypotheses were assessed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. Results: The PLS-SEM results showed that the independent variables explained 72.9% of the variance in strategic intelligence. All hypotheses supported: value creation ecology (β = 0.693), big data analytics (β = 0.462), and the Internet of Things (IoT) ecosystem (β = 0.375) each had a positive and statistically significant effect on strategic intelligence. Furthermore, the partial mediating role of value creation ecology confirmed using the Sobel test and VAF index. Discussion: These findings substantiate that technological infrastructure alone is insufficient for strategic superiority; the synergistic integration of IOTE and BDA through VCE is critical. VCE’s partial mediation underscores that while data generation directly bolsters intelligence, ecological alignment amplifies the translation of raw data into strategic foresight. This addresses literature gaps by operationalizing how digital ecosystems catalyze predictive intelligence, transcending traditional descriptive analytics. Consequently, organizations must foster an ecology where data-driven insights intrinsically align with value creation imperatives to fully actualize strategic intelligence. Conclusion: Cultivating OSI necessitates leveraging interconnected digital ecosystems to transform data into actionable foresight. Organizations must integrate these technologies to drive continuous learning, inter-organizational collaboration, and sustained competitive advantage within dynamic markets. | ||
| کلیدواژهها [English] | ||
| Value Creation Ecology, Intenet of Things Ecosystem, Big Data Analytics, Knowledge Management, Strategic Intelligence | ||
| مراجع | ||
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