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(2014). Employer Brand, a Novel Strategy for Human Resource Management. Electronic and Cyber Defense, 5(2), 127-150.
. "Employer Brand, a Novel Strategy for Human Resource Management". Electronic and Cyber Defense, 5, 2, 2014, 127-150.
(2014). 'Employer Brand, a Novel Strategy for Human Resource Management', Electronic and Cyber Defense, 5(2), pp. 127-150.
Employer Brand, a Novel Strategy for Human Resource Management. Electronic and Cyber Defense, 2014; 5(2): 127-150.

Employer Brand, a Novel Strategy for Human Resource Management

پژوهش‌های مدیریت منابع انسانی
Article 6, Volume 5, Issue 2, March 2014, Pages 127-150    PDF (334.11 K)
Receive Date: 14 July 2013,  Revise Date: 07 December 2013,  Accept Date: 18 January 2014 
Abstract
Employer brand is a human resource management strategy for distinction. The main components of employer brand include attracting the potential workforce outside the organization, and maintaining the talented employees inside it. This research is intended to explore the concept of employer brand, challenges regarding it in Iran, and the process of making brands. Hence, 26 managers and experts in human resource were selected for interview. The main themes of the interviews were found out by content analysis. Most of the interviewees emphasized on the necessity of employer brand. They believed that employer brand had a direct relation with organizational brand among the client and other users. Providing internal and external brands together determines the progress of the organization. They also believed that the main challenges with which employer brand is facing in Iran, refer to the lack of real free markets, and serious competition in public and semi-public organizations.
 
Keywords
Employer Brand; human resource management; فرایند مدیریت دانش سازمانی
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