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بررسی تطبیقی رابطه بین شاخص بورس و حجم جستجو به‌منظور شناسایی الگوی رفتاری معاملهگران بازار بورس | ||
| پژوهش‌های راهبردی بودجه و مالیه | ||
| دوره 2، شماره 1 - شماره پیاپی 5، خرداد 1400، صفحه 141-169 اصل مقاله (1.34 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| نویسندگان | ||
| علی پناهی1؛ امین حبیبی راد* 2 | ||
| 1کارشناسی ارشد مدیریت صنعتی (گرایش مدیریت عملکرد)، دانشگاه شاهد، تهران، ایران | ||
| 2نویسنده مسئول: استادیار، گروه مدیریت صنعتی و کارآفرینی، دانشگاه شاهد، تهران، ایران | ||
| تاریخ دریافت: 30 خرداد 1400، تاریخ بازنگری: 07 تیر 1400، تاریخ پذیرش: 10 تیر 1400 | ||
| چکیده | ||
| شاخص بورس در بسیاری از کشورها ازجمله ایران مبنای تصمیمگیری معاملهگران به‌ویژه تازهواردان در بازار سرمایه است و به‌همین‌دلیل مبنای جستجوهای اینترنتی افراد است. بررسی جستجوهای اینترنتی براین‌مبنا میتواند الگوهای رفتاری معاملهگران در بازار را توصیف و امکان پیشبینی آنها را فراهم آورد. گوگل‌ترندز دادههایی را فراهم میکند که ازطریق تجزیه‌وتحلیل آنها میتوان به الگوهای رفتاری معاملهگران دست یافت. در این پژوهش از دو شاخص «حجم جستجوی گوگل» و «شاخص بورس» کشورهای منتخب استفاده شد. پژوهش حاضر ترکیبی، از نوع تشریحی یا تبیینی است. در مرحله کمی، جامعه آماری دادههای گوگل‌ترندز استخراج شد و سپس با هدف تبیین یافتههای بخش کمی و ارائه راهکارهای بهبود شرایط بازار، از روش تحقیق کیفی استفاده و دادهها به روش مصاحبه گردآوری شد. یافتههای بخش کمی نشان داد، همبستگی بالا و معنی‌داری بین دو شاخص موردنظر در ایران و برخی دیگر از کشورهای موردنظر وجود دارد. درحالی‌که رابطه بین این دو شاخص در برخی از کشورهای دیگر ضعیف و حتی معکوس بود. با تحلیل دادههای حاصل از بخش کیفی، روابط بین این دو شاخص در کشورها، تبیین و راهکارهایی جهت بهبود شرایط رفتاری معاملهگران بازار ارائه شد. | ||
| کلیدواژه‌ها | ||
| گوگل‌ترندز؛ شاخص حجم جستجوی گوگل؛ شاخص بورس؛ همبستگی؛ مالی رفتاری | ||
| عنوان مقاله [English] | ||
| A Comparative Study of the Relationship between Stock Index and Search Volume for Identifying the Behavioral Pattern Of Stock Market Traders | ||
| نویسندگان [English] | ||
| Ali Panahi1؛ Amin Habibirad2 | ||
| 1Master of Industrial Management (Performance Management), Shahed University, Tehran, Iran | ||
| 2Corresponding Author: Assistant Professor, Department of Industrial Management and Entrepreneurship, Shahed University, Tehran, Iran | ||
| چکیده [English] | ||
| In many countries, including Iran, the stock market index is the basis for decision-making, especially for new importers in the capital market, and is therefore the basis for Internet searches. An investigation on Internet searches can therefore describe the behavioral patterns of market traders and enable them to predict. GoogleTrends (GT) provides data that can be used to analyze the behavioral patterns of traders In this study, two indicators; "Google Search Volume Index (GSVI)" and "Stock Index" of the selected countries were used. The present study is a combination of descriptive or explanatory method. In the quantitative stage, the statistical population of GT data was extracted and then, a qualitative research method was followed and the data were collected through interviews with the aim of explaining the quantitative sector findings and providing solutions to improve market conditions. The quantitative findings demonstrated high and significant correlation between two indicators of "Google Search Volume Index (GSVI)" and "Stock Index" in Iran and some other countries. While the relationship between these two indicators in some other countries was weak and even inverse. By analyzing the data obtained from the qualitative section, the relationships between these two indicators in studied countries were explained and in order to improve the behavioral conditions of market traders, solutions were presented. | ||
| کلیدواژه‌ها [English] | ||
| Google Trends (GT), Google Search Volume Index (GSVI), Stock Index, Correlation, Financial- Behavioral | ||
| مراجع | ||
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