واکاوی نقش تعدیل‌گری مدیریت دانش در رابطه سرمایه‌های فکری و مزیت رقابتی برند: با تمرکز بر نقش میانجی ارزش برند (نمونه پژوهش: هتل‌های اردبیل)

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