بازخوانی مفهوم درگیری ذهنی مصرف‌کننده بر انتخاب برند از طریق عناصر زیبایی‌شناختی بسته‌بندی در محصولات شرکت‌های تعاونی تولیدی شهر اصفهان

[1] S. Çavuşoğlu, B. Demirağ, and Y. Durmaz, “Investigation of the effect of hedonic shopping value on discounted product purchasing,” Rev. Int. Bus. Strategy, vol. 31, no. 3, pp. 317–338, 2021. doi: https://doi.org/10.1108/RIBS-04-2020-0034

[2] S. Charters, “Aesthetic Products and Aesthetic Consumption: A Review,” Consum. Mark. Cult.,vol. 9, no. 3, pp. 235–255, 2006. doi: https://doi.org/10.1080/10253860600772255

 [3] M. Hoseinzadeh shahri, F. Moshkdaniyan and E. Gomar, “The Effect of Aesthetic Factors of Product Packaging on Consumer Purchase Intention,” J. Packag. Sci. Thechnol., vol. 12, no. 4, pp. 65-76, 2021. (In Persian).

[4] A. C. Dave, “Packaging of ready-to-eat products: a mix research approach for exploring aesthetic element influence on brand preference,” Br. Food J., vol. 125, no. 11, pp. 4182–4198,  2023, doi: https://doi.org/10.1108/bfj-04-2023-0288

 [5] S. Maleki, S.F. Amiri Aghdaie, A. Shahin and A. Ansari, “Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy,” J.Mark. Commun., vol. 26, no. 8, pp. 836-855, 2020. doi: https://doi.org/10.1080/13527266.2019.1590855

 [6] H. Daroudi, H. Sepehr Far, “Colors are highly acclaimed, do your favorite color; The same color of the case Your interest is on the package,” J. Packag. Sci. Thechnol., vol. 11, no. 43, pp. 40-49, 2020. (In Persian).

[7] P. Silayoi and M. Speece, “The importance of packaging attributes: a conjoint analysis approach,” Eur. J. Mark., vol. 41, no. 11/12, pp. 1495–1517, 2007.doi: https://doi.org/10.1108/03090560710821279

 [8] E. Pahlevani, K. Heidarzadeh Henzaei, R. Zaboli and M. Khalili Araghi, “The Role of Product Color in Consumer Behavior,” Psychol Achieve, vol. 29, no. 1, pp. 189-208, 2022.  (In Persian).

 [9] J. Bao, “The embodiment of color elements in product packaging design,” J. Opt., vol. 51, pp. 437-443, 2022. doi: https://doi.org/10.1007/s12596-021-00772-1

 [10] H. N. J. Schifferstein, A. de Boer, and M. Lemke, “Conveying information through food packaging: A literature review comparing legislation with consumer perception,” J. Funct. Foods., vol. 86, pp. 104734, 2021. doi: https://doi.org/10.1016/j.jff.2021.104734

 [11] R. Rebollar, I. Lidón, I. Gil-Pérez, and J. Martín, “How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy,” Food Res. Int., vol. 126,pp. 108721, 2019. doi: https://doi.org/10.1016/j.foodres.2019.108721

[12] D. T. Vergura and B. Luceri, “Product packaging and consumers’ emotional response. Does spatial representation influence product evaluation and choice?,” J Consum Mark, vol. 35, no. 2, pp. 218–227, 2018, doi: https://doi.org/10.1108/jcm-12-2016-2021

 [13] M. E. Havitz and F. Dimanche, “Leisure Involvement Revisited: Conceptual Conundrums and Measurement Advances,” J. Leis. Res., vol. 29, no. 3, pp. 245–278,1997, doi: https://doi.org/10.1080/00222216.1997.11949796

[14] N. Su, B. J. Mariadoss, and D. Reynolds, “Emotional and cognitive involvement of consumers with hotel brands on social networking sites,” J. Hosp. Tour. Insights, vol. 2, no. 4, pp. 377–390, 2019. doi: https://doi.org/10.1108/jhti-10-2018-0064

 [15] G. Laurent and J.-N. Kapferer, “Measuring Consumer Involvement Profiles,” J .Mark. Res., vol. 22, no. 1, pp. 41–53, 1985. doi: https://doi.org/10.1177/002224378502200104

 [16] P. Parihar, J. Dawra, and V. Sahay, “The role of customer engagement in the involvement-loyalty link,” Mark. Intell. Plan. vol. 37, no. 1, pp. 66–79,  2018. doi: https://doi.org/10.1108/mip-11-2017-0318

[17] E. K. Zavadskas, R. Bausys, A. Kaklauskas, and S. Raslanas, “Hedonic shopping rent valuation by one-to-one neuromarketing and neutrosophic Promethee method,” Appl. Soft Comput. vol. 85, pp. 105832, 2019. doi: https://doi.org/10.1016/j.asoc.2019.105832

[18] P. E. Santo and A. M. A. Marques, “Determinants of the online purchase intention: hedonic motivations, prices, information and trust,” Balt. J. Manag., vol. 17, no. 1, pp. 56-71, 2022. doi: https://doi.org/10.1108/bjm-04-2021-0140

[19] D. De Toni, R. Pompermayer, F. Lazzari, and G. S. Milan, “The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention,” Int. J. Wine Bus. Res. vol. 34, no. 2, pp. 190-211, 2022 .doi: https://doi.org/10.1108/ijwbr-01-2021-0006

 [20] N. Pappas, “Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing,” J. Mark. Commun. vol. 23,no.2,pp.195ـ218,2017.doi:https://doi.org/10.1080/13527266.2015.1061037

[21] S. Mohseni, S. Jayashree, S. Rezaei, A. Kasim, and F. Okumus, “Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention,” Curr Issues Tour., vol. 21, no. 6, pp. 616–645, 2016. doi: https://doi.org/10.1080/13683500.2016.1200539

[22] F. Xue, “The moderating effects of product involvement on situational brand choice,” J. Consum. Mark.vol. 25, no. 2, pp. 85–94,2008, doi: https://doi.org/10.1108/07363760810858828

[23] W. F. Brown, “The Determination of Factors Influencing Brand Choice,” J. Mark., vol. 14, no. 5, pp. 699–706, 1950.doi: https://doi.org/10.1177/002224295001400506

 [24] M. Samiei Nasr, S. M. Alavi and M. Nadjafi Siahroudi, “ An Investigation into Factors that Affect Brand Choice

Using Factor Analysis Approach,” J. Mark. Manag., vol. 6، no. 10، pp. 47–64, 2011. (In Persian).

[25] M. Ghonji, Z. Khoshnodifar, G. Godarzi, “Analysis of the Effective Elements of Packaging on the Willingness to Buy Food Products,” J. Packag. Sci. Thechnol, vol.  13, no. 3, 13-20, 2022. (In Persian).

[26] M. Nasrollahi, M. R. Fathi, A.A. Keshavarz Shahbaz, S. Razi, M. Seraj, A. Tizroo, “Identifying and Distinguishing the Effect of Packaging and Advertisements on Instant Shopping by Considering the Brand Equity (Case Study: Herbal Tea Products),” J. Packag. Sci. Thechnol, Vol. 13, No. 3, 33-45, 2021. (In Persian).

[27] M. Soltani, S. M. B. Jafari, S. S. Majidi, “Identifying the Elements of Consumer Buying Decision and the Impact of Intellectual Involvement on them (The Case of Qom Sohan Industry) ,” J. Food Sci. Technol. (Iran)., vol. 14، no. 72، pp. 243–257, 2017. (In Persian).

[28] M.R. Karimi, F. Gholipour, H. Emrai, “Mental involvement and its effect on brand choice by customers,” Econ. J.,vol. 15, no. 5, pp. 65-82, 2015. (In Persian).

[29] M. Shukla, R. Misra, and D. Singh, “Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market,” Asia Pac. J. Mark. Logist., vol. 35, no. 2, pp. 249–265,  2022. doi: https://doi.org/10.1108/apjml-10-2021-0718

 [30] C. Hsu, Y.-C. Chen, T.-N. Yang, W.-K. Lin, and Y.-H. Liu, “Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty,” Inf. Technol. People., vol. 31, no. 3, pp.886–907,  2018.doi:https://doi.org/10.1108/ITP-07-2017-0206

[31] C. Bou-Mitri, M. Abdessater, H. Zgheib and Z. Akiki, “Food packaging design and consumer perception of the product quality, safety, healthiness and preference,”  J. Nutr. Sci.,vol. 51, no. 1, pp. 71-86, 2021.‏ doi: https://doi.org/10.1108/NFS-02-2020-0039

[32] J. C. Sweeney and G. N. Soutar, “Consumer perceived value: The development of a multiple item scale,” J. Retail., vol. 77, no. 2, pp. 203–220, 2001. doi: https://doi.org/10.1016/S0022-4359(01)00041-0