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| تعداد نشریات | 34 |
| تعداد شماره‌ها | 1,306 |
| تعداد مقالات | 9,427 |
| تعداد مشاهده مقاله | 9,188,318 |
| تعداد دریافت فایل اصل مقاله | 5,620,743 |
بررسی تأثیر جهت‌گیری زیست محیطی و بسته‌بندی سبز بر سرمایه اجتماعی | ||
| علوم و فنون بسته‌بندی | ||
| دوره 14، شماره 55، آبان 1402، صفحه 41-50 اصل مقاله (1.11 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| نویسندگان | ||
| ناصر سیف اللهی* 1؛ حسین رحیمی کلور2؛ محمد حجتی نخودچری3 | ||
| 1استاد، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران | ||
| 2دانشیار، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران | ||
| 3دانشجوی کارشناسی ارشد مدیریت کسب و کار- مالی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران | ||
| تاریخ دریافت: 21 مرداد 1402، تاریخ بازنگری: 26 شهریور 1402، تاریخ پذیرش: 22 مهر 1402 | ||
| چکیده | ||
| جهت‌گیری زیست محیطی در تولید محصولات، باعث افزایش آگاهی مردم درباره مسائل محیط زیست می‌شود. بسته‌بندی سبز بهعنوان یک راه‌حل سبز و پایدار، باعث کاهش هدررفت منابع طبیعی و حفظ محیط زیست می‌شود. سرمایه اجتماعی نیز با ایجاد روابط مثبت میان افراد، به تقویت هویت و اعتماد متقابل و در نتیجه به ایجاد یک جامعه پایدار و پویا کمک می‌کند. هدف این پژوهش، بررسی تأثیر جهت‌گیری زیست محیطی و بسته‌بندی سبز بر سرمایه اجتماعی است. روش پژوهش حاضر از نوع توصیفی بوده و جامعه آماری این تحقیق، تمامی مشتریان فروشگاه‌های زنجیره‌ای افق کوروش است که با استفاده از فرمول کوکران تعداد ۳۸۴ نفر به عنوان حجم نمونه با روش تصادفی انتخاب شد. برای جمع‌آوری داده‌ها از ابزار پرسشنامه استاندارد که روایی آن با استفاده از روایی محتوا و همگرا تأیید شد. همچنین پایایی آن با استفاده از آلفای کرونباخ محاسبه و تأیید شد. تجزیه و تحلیل داده‌ها با استفاده از نرم‌افزار‌هایExcel 2019 و Smart PLS 4 انجام شد. نتایج تحلیل نشان داد متغیر جهت‌گیری زیست محیطی بر سرمایه اجتماعی تأثیر معنادار دارد اما متغیر بسته‌بندی سبز بر سرمایه اجتماعی تأثیر معنادار ندارد. | ||
| کلیدواژه‌ها | ||
| جهت‌گیری زیست محیطی؛ بسته‌بندی سبز؛ سرمایه اجتماعی | ||
| عنوان مقاله [English] | ||
| Investigating the Effect of Environmental Orientation and Green Packaging on Social Capital | ||
| نویسندگان [English] | ||
| Naser Seifollahi1؛ Hosein Rahimi Koloor2؛ Mohammad Hojati nokhodchari3 | ||
| 1Professor, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili , Ardabil, Iran | ||
| 2Associate Professor, Department of Business Administration, Faculty of Social Sciences, University of Mohaghegh Ardabili , Ardabil, Iran | ||
| 3Master's student in Business-Finance Management, Faculty of Social Sciences, University of Mohaghegh Ardabili , Ardabil, Iran | ||
| چکیده [English] | ||
| The environmental orientation in production leads to an increase in public awareness of environmental issues. Green packaging, as a sustainable solution, reduces natural resource waste and preserves the environment. Social capital also contributes to strengthening identity and mutual trust among individuals, thereby creating a sustainable and dynamic community. The aim of this research is to examine the impact of environmental orientation and green packaging on social capital. The present study adopts a descriptive research design, and the target population consists of all customers of Korush chain stores. Using Cochran's formula, a sample size of 384 individuals was randomly selected. A standardized questionnaire was used for data collection, which was validated through content and convergent validity. Additionally, its reliability was confirmed using Cronbach's alpha coefficient. Data analysis was performed using Excel 2019 and Smart PLS 4 software. The results of the analysis indicate that the environmental orientation variable has a significant impact on social capital, but the green packaging variable does not have a significant impact on social capital. | ||
| کلیدواژه‌ها [English] | ||
| Environmental Orientation, Green Packaging, Social Capital | ||
| مراجع | ||
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[1] Y. C. Yang and X. Zhao, “Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment,” Social Behavior and Personality: an international journal, vol. 47(8), pp. 1- 10, 2019. https://doi.org/10.2224/sbp.8181 [2] S. Semnareshad, M. Babaei, and N. Pilevari, “Assessment of the Relationship between Green Packaging and Consumer Buying Behavior of Fast-Moving Consumer Goods,” Journal of Science and Technology of Packaging, vol. 8(31), pp. 70-75, 2017.(In Persian) https://civilica.com/doc/928613 [3] L. Yan, H. T. Keh, & J. Chen, “Assimilating and differentiating: The curvilinear effect of social class on green consumption,” Journal of Consumer Research ,vol. 47(6), pp. 914– 936, 2020. https://doi.org/10.1093/jcr/ucaa041 [4] K. Papadas, G. Avlontis, and M. Garrigan, “Green marketingorientation:Conceptualization,scale development and Validation, gournal of business Research,” vol. 145, pp. 112-132, 2017. https://doi.org/10.1016/j.jbusres.2017.05.024 [5] R. Andarvazh, , G. Rajabipour Mibodi, , I. Ghasemi Hamedani, M. Zarbazo, & Marsha, “The Effects of Corporate Social Responsibility and Environmental Orientation on Marketing Performance in Health-Oriented Food Industries,” Environmental Science and Technology, vol. 23(8), pp. 267-280, 2021.(In Persian) [6] N. Seifollahi, “Analysis of the Effect of Green Packaging on Attracting and Retaining Environmentally Friendly Customers with the Mediating role of Green Brand Image,” Pollution, vol. 9(3), pp. 950-964, 2023. 10.22059 /poll.352529.1723. [7] C. R. Leana, & F. K. Pil, “Social capital and organizational performance: Evidence from urban public schools,” Organization science, vol. 17(3), pp. 353-366, 2006. https:// doi. org /10.1287/orsc.1060.0191 [8] F. Golboni, H. Mahmoodi, V. Baghi, R. Ghanei Gheshlagh, S. Valiee, P. Dalvand, & A. Kurdi, “Prevalence of Depression among Iranian Elderly: A Systematic Review and Meta-analysis of Observational Studies,” Novelty in Clinical Medicine, vol. 1(2), pp. 70-80, 2022. doi: 10.22034/ncm.2022.327342.1014 [9] A. A. Esfahani, E. Mohebifar , & Jafari, “The Role of Organizational Knowledge Dimensions in the Influence of Social Capital on Knowledge Sharing in a Military Hospital,” Darya Medical Journal, vol. 4(4), pp. 231-239, 2022. (In Persian). Doi: 10.30491/4.4.231 [10] A. Hassanvand, “A Review of Multilayer Flexible Packaging Structures,” Journal of Science and Technology of Packaging, vol. 14(54), pp. 45-55, 2023. (In Persian) [11] J. Nahapiet & S. Ghoshal, “Social capital, intellectual capital, and the organizational advantage,” Academy of management review, vol. 23(2), pp. 242-266, 1998. https://doi.org/10.5465/amr.1998.533225 [12] Gh. Ghaffari, "Social Capital and Security," Tehran: Research and Studies Organization of NAJA, Publisher: Sociologists, National Library Book Number: 2273783, 2011. [13] D. Turkcu & N. Tura, “The dark side of sustainable packaging: Battling with sustainability tensions,” Sustainable Production and Consumption, vol. 40, pp. 412-421, 2023. https://doi.org/10.1016/j.spc.2023.07.007 [14] S. Sarumpeat, “The Relationship Between Environmental Performance and Financial Performance Amongst Indonesian Companies,” Journal Akuntansi & Keuangan, vol. 7, no. 2, pp. 89-98, 2017. https://doi.org/10.9744/jak.7.2.pp.%2089-98 [15] R. O. P. Situmorang, M. Hussain, & S. C. Chang, “Assessment of environmental orientations of urban Taiwanese and their relation to climate change mitigation behaviour in central Taiwan,” Climate Services, 30, 100366, 2023. https://doi.org/10.1016/j.cliser.2023.100366 [16] M. Amiri Khordeh, et al, “Sosial-Environmental Performance Of Transpartaion Systems, Management of Environmental Quality: An International Journal,” vol. 26, no. 6, pp. 826-851, 2015. 10.1108/MEQ-09-2014-0140
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آمار تعداد مشاهده مقاله: 899 تعداد دریافت فایل اصل مقاله: 313 |
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