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لاجوردی, مسعود, دانایی, ابوالفضل, لاجوردی, میلاد, کاظم پور, مازیار. (1397). بررسی تأثیر ابعاد بازارگرایی بر کارکردهای مدیریت دانش. پدافند الکترونیکی و سایبری, 1(2), 187-204.
مسعود لاجوردی; ابوالفضل دانایی; میلاد لاجوردی; مازیار کاظم پور. "بررسی تأثیر ابعاد بازارگرایی بر کارکردهای مدیریت دانش". پدافند الکترونیکی و سایبری, 1, 2, 1397, 187-204.
لاجوردی, مسعود, دانایی, ابوالفضل, لاجوردی, میلاد, کاظم پور, مازیار. (1397). 'بررسی تأثیر ابعاد بازارگرایی بر کارکردهای مدیریت دانش', پدافند الکترونیکی و سایبری, 1(2), pp. 187-204.
لاجوردی, مسعود, دانایی, ابوالفضل, لاجوردی, میلاد, کاظم پور, مازیار. بررسی تأثیر ابعاد بازارگرایی بر کارکردهای مدیریت دانش. پدافند الکترونیکی و سایبری, 1397; 1(2): 187-204.

بررسی تأثیر ابعاد بازارگرایی بر کارکردهای مدیریت دانش

مدیریت راهبردی دانش سازمانی
مقاله 6، دوره 1، شماره 2، آذر 1397، صفحه 187-204    اصل مقاله (673.84 K)
نوع مقاله: مقاله پژوهشی با اصالت
نویسندگان
مسعود لاجوردی* 1؛ ابوالفضل دانایی2؛ میلاد لاجوردی3؛ مازیار کاظم پور3
1دکتری مدیریت بازرگانی، گرایش بازاریابی، گروه مدیریت، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
2استادیار، گروه مدیریت رسانه، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
3کارشناس ارشد مدیریت، گروه مدیریت، مرکز شهمیرزاد، دانشگاه آزاد اسلامی، شهمیرزاد، ایران
تاریخ دریافت: 02 مهر 1397،  تاریخ بازنگری: 02 بهمن 1397،  تاریخ پذیرش: 15 آذر 1397 
چکیده
هدف پژوهش بررسی ارتباط میان ابعاد بازارگرایی و کارکردهای مدیریت دانش و ارائه الگوی مفهومی در این حوزه است. در گام نخست با استفاده از مطالعه ادبیات تحقیق و مصاحبه با گروه خبرگان، نه ویژگی برای سنجش مفهوم بازارگرایی شناسایی شد. سپس با استفاده از تحلیل عاملی تأییدی این ویژگیها در قالب سه گروه به­عنوان ابعاد بازارگرایی (مشتری­گرایی، رقیب­گرایی و هماهنگی درون وظیفه­ای) طبقه‌بندی شد. در این راستا ده ویژگی به­منظور سنجش مفهوم مدیریت دانش شناسایی و با استفاده از تحلیل عاملی تأییدی در قالب سه گروه و تحت عنوان کارکردهای مدیریت دانش (کسب دانش، انتشار دانش و پاسخگویی دانش) طبقه­بندی شد. در گام دوم پایایی سازه (متغیرهای مفهومی) و روایی همگرای ابزار سنجش پژوهش مورد ارزیابی و تأیید قرار گرفت. داده­های مورد نیاز با استفاده از روش پیمایشی جمع‌آوری شد. جامعه آماری پژوهش تمام بخشهای فعال در اقتصاد کشور است که از میان آنها و با استفاده از روش نمونه­گیری در دسترس از برخی بخشها، گروهی از مدیران به­عنوان نمونه انتخاب شدند و پرسشنامه برای آنها ارسال شد. در گام نهایی داده­ه با استفاده از تحلیل همبستگی و رگرسیون چندگانه تحلیل شد و تأثیر مثبت و معنادار بازارگرایی بر کارکردهای مدیریت دانش مورد تأیید قرار گرفت.
کلیدواژه‌ها
بازارگرایی؛ مدیریت دانش؛ مشتری گرایی؛ رقیب گرایی؛ کسب دانش؛ انتشار دانش
عنوان مقاله [English]
An Appraisal of the Impact of Market Orientation Dimensions on Knowledge Management Functions
نویسندگان [English]
Masoud Lajevardi1؛ Abolfazl Danaei2؛ Milad Lajevardi3؛ Maziyar Kazempour3
1Department of management ،Semnan Branch ،Islamic Azad University ، Semnan ، Iran
2Assistant professor, Department of management ،Semnan Branch ،Islamic Azad University ، Semnan ، Iran.
3Department of management Shahmirzad Branch ،Islamic Azad University ، Shahmirzad ، Iran.
چکیده [English]
The purpose of this study is to investigate the relationship between the dimensions of market orientation and knowledge management functions, as well as to provide a conceptual model in this field. In the first phase, 9 indicators were identified by reviewing the research literature and conducting interviews with the experts group for measuring the concept of market orientation. These indicators were categorized by confirmatory factor analysis into three groups of knowledge management functions including knowledge acquisition, knowledge dissemination, and knowledge responsiveness. In the second phase, structural reliability (conceptual variables) and convergent validity of the research tools were assessed and confirmed. The required data was collected by survey method. The statistical population of the study included all available active sectors in the country's economy among whom a group of managers was selected as the sample and the questionnaire was presented to them to be answered. In the final phase, the collected data were analyzed using correlation and multiple regression analysis. The results confirmed the positive and significant effects of market orientation on the knowledge management functions.
کلیدواژه‌ها [English]
market orientation, knowledge management, customer orientation, competitor orientation, knowledge acquisition, knowledge dissemination
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