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Moghaddam, N., Tavoosi Yengabadi, M. (2018). Metaphorical Thinking in Packaging Design. Electronic and Cyber Defense, 9(35), 16-27.
Nasrin Moghaddam; Mostafa Tavoosi Yengabadi. "Metaphorical Thinking in Packaging Design". Electronic and Cyber Defense, 9, 35, 2018, 16-27.
Moghaddam, N., Tavoosi Yengabadi, M. (2018). 'Metaphorical Thinking in Packaging Design', Electronic and Cyber Defense, 9(35), pp. 16-27.
Moghaddam, N., Tavoosi Yengabadi, M. Metaphorical Thinking in Packaging Design. Electronic and Cyber Defense, 2018; 9(35): 16-27.

Metaphorical Thinking in Packaging Design

علوم و فنون بسته‌بندی
Article 2, Volume 9, Issue 35, September 2019, Pages 16-27    PDF (2.3 M)
Document Type: Overview
Authors
Nasrin Moghaddam* 1; Mostafa Tavoosi Yengabadi2
1Assistant Professor of Industrial Design, University of Tehran
2Master Student of Industrial Design, University of Tehran
Receive Date: 22 June 2018,  Revise Date: 21 July 2018,  Accept Date: 22 November 2018 
Abstract
Based on modern literature in metaphor and its relevance to different sciences, no one searches the metaphor in language and literature. The metaphor is considered to be a kind of thought today, and there is even a kind of pre - linguistic thought. This virgin thinking that is rooted in human unconsciousness can be a strong advocate for designers and they can create unique designs in different fields of innovation. What is expected from a packaging designer is an innovative task and in this paper metaphorical thought is introduced as a mechanism for creative work.To develop the issue and facilitate the use of this type of approach in the design, analytical - descriptive research was conducted. in this study we have applied research categories that have been done in metaphorical design domain. Different examples of packaging in the market wherecan see metaphorical implicationsare presented. In this paper, an initiation to facilitate the attitude of Iranian designers to metaphors for products which are suitable for the design of Iranian identity.
Keywords
Metaphor; Packaging Design; Creativity; Identity; Meaningfulness
References
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