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Yarifar, M., Baseri, A. (2020). The Role of Digital Public Relations in Crisis Management. Electronic and Cyber Defense, 12(3), 101-127.
Mahdi Yarifar; Ahmad Baseri. "The Role of Digital Public Relations in Crisis Management". Electronic and Cyber Defense, 12, 3, 2020, 101-127.
Yarifar, M., Baseri, A. (2020). 'The Role of Digital Public Relations in Crisis Management', Electronic and Cyber Defense, 12(3), pp. 101-127.
Yarifar, M., Baseri, A. The Role of Digital Public Relations in Crisis Management. Electronic and Cyber Defense, 2020; 12(3): 101-127.

The Role of Digital Public Relations in Crisis Management

مطالعات مدیریت بحران
Article 5, Volume 12, Issue 3, November 2020, Pages 101-127    PDF (479.2 K)
Document Type: Original Article
Authors
Mahdi Yarifar* 1; Ahmad Baseri2
1Corresponding author: Master in crisis management, Imam Hussein Comprehensive University
2Assistant professor at Imam Hussein Comprehensive University
Receive Date: 04 May 2020,  Revise Date: 07 September 2020,  Accept Date: 03 July 2020 
Abstract
Communication in crisis is part of the public relations whose emergence is directly related to the news media communication method. On the other hand, these days, social media in cyberspace arenas is facing the demonstration and extensive and active participation of the audience immediately after the incidence of organizational crisis. Hence, this study aims at identifying the present state of digital public relations in Sepah (IRGC). The research questions cover various dimensions of digital public relations in Sepah. This is a descriptive research which uses questionnaire for data collection. The statistical population includes all cyberspace and public relation elites and experts of the Sepah, sixty of whom were selected as the sample through purposeful sampling method. The results revealed that in six areas, including importance and status of public relations in cyberspace (average: 3.08), planning to encounter threats in cyberspace (average: 2.07), knowing the audience (average: 2.74), understanding threats (average: 3.08), organizing and implementing (average: 2.92) and the feedback of measures in cyberspace (average: 2.91), the general position of public relations of the organization in cyberspace was not evaluated as appropriate. Thus, this situation indicates that the proper significance has not been given to public relations in cyberspace, neither in terms of structure and finance, nor manpower. As demeaning of the position of revolutionary organizations in cyberspace is considered by the enemy media as a serious tactic and plans, the commanders and managers of Sepah are required to put this issue on their agenda. To end, it is suggested that, the managers of this organization design a structure for the required budget, attract specialized human resources and acquire local and attractive technologies relating to this field.
Keywords
public relations; digital public relations; cyberspace; organizations
References
  1. Fahmy, Shahira (2005), "Emerging Alternatives for Traditional News Gate: Which New Sources Were Used to Picture the Attack and the Afghan War?" In International 9/11 Communication Gazette, Vol. 68, No.3
  2. Gonzales-Herrero, A., & Smith, S. (2008), "Crisis communications management on the web: HowInternet-based technologies are changing the way public relations professionals handle business crises". Journal of Contingencies and CrisisManagement, 16(3), 143-163.
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