- Molaei, “Study of the effect of packaging on the export of Iranian industrial products during the years 1994 to 2011,” J. Mark. Manag., vol. 2, 103-116, 2014. (In Persian).
- Rahimnia, S. M. Alavi & M. Najafi Siahroudi, “Investigation the consumer needs of food packaging using Kani model,” Rev. Bus., vol. 67,1-15, 2014. (In Persian).
- Khosroshahi, N. Jafarnia & M. A. Hesarinejad, “Investigating the effect of packaging on sales of packaged food products,” Food Sci. Technol., vol. 16, No. 91, 2019.
- , Deliya & M. B. J. Parmar, “Role of Packaging on Consumer Buying Behavior-Patan District,” Glob. J. manag. bus. res, vol. 12, No. 10, 48-67, 2012.
- M. Abdalkrim & S. B. Abdulaziz, “The Role of Packaging in Consumer's Perception of Product Quality at the Point of Purchase,” Eur. J. Manag. Bus. Econ., vol. 2, 2013.
- B. Samadi Hajipour & H. Farsizadeh, “Inadequacy in service delivery, service revitalization strategies and their impact on consumer behavior,” J. Busi. Manag., vol. 1, No. 1, 71-86, 2009. (In Persian).
- Chernev, “Strategic Marketing Management,” Published by Cerebellum Press | Chicago, IL | USA., 2019.
- Metcalf, J. S. Hess, J. E. Danes & J. Singh, “A mixed-methods approach for designing market-driven packaging,” Qual. Mark. Res., vol. 15, No. 3, 268-289, 2012.
- M. Alavi, “Investigating the effect of Porter differentiation strategy on organizational performance through packaging of goods in Astan Quds Razavi food companies,” Master Thesis, Ferdowsi University of Mashhad, 2008. (In Persian).
- Tajeddin, “Packaging of agricultural products is a strategy to reduce their waste,” J. Str. Res. in., 2019. (In Persian).
- M. Manalili, M. A. Dorado & R. Van Otterdijk, “Appropriate food packaging solutions for developing countries, study conducted for the international congress save food,” food and agriculture organization of the united nations, Rome. 2014.
- R. Klimchuck & S. A. Krasovec, “Packaging design: successful product branding from concept to shelf (2th edition),” John and Wiley and Sons, 2012.
- Pourdarbani, “Evaluation of the role of packaging and marking in improving the marketing and export of Iranian dates,” Packag. Technol. Sci., vol. 7, No. 28, 42-53, 2016.
- Seifullah, “Investigating the components of agricultural product packaging on the consumer's purchase intention,” Iran. J. of Agri. Eco. Deve. Res., vol. 2-52, No. 3, 539-525, 2021. (In Persian).
- K. Agariya, A. Johari, H. K. Sharma & U. N. Chandraul & D. Singh, “The role of packaging in brand communication,” Int. j. sci. eng., vol. 3, No. 2,1-13, 2012.
- Ahmadi Jozani, M. Javanmard & M. Iraqi, “Evaluation of the effect of cinnamon extract on active packing to improve the shelf life of Strawberries,” Packag. Technol. Sci., vol. 6, No, 23, 17-28, 2015. (In Persian).
- B. Akpoyomare, L. P. K. Adeosun, & R. A. Ganiyu, “The influence of product attributes on consumer purchase decision in the Nigerian food and beverages industry: A study of Lagos Metropolis,” American Journal of Business and Management”, vol. 1, No. 4, 2012.
- Ampuero & N. Vila, “Consumer perceptions of product packaging,” J Consum Mark, vol. 23, No, 2, 100-112, 2006.
- Asadollahi & M. Givee, “The Role of Graphic Design in Packaging and Sales of Product in Iran,” J. contemp. mark. sci., vol. 1, No. 5, 30- 34. 2011.
- Coles & M. J. Kirwan, “Food and beverage packaging technology. Hoboken,” NJ: Wiley-Blackwell. (Eds.), 2011.
- Deng, “Consumer response to visual aspects of packaging and product design. University of Pennsylvania, Ph.D. Dissertation,” Publication: Dissertations from ProQuest, 2009.
- Ebrahimi, S. M. Alavi & M. Najafi Siahroudi, “Investigate the effect of the aesthetic aspect of the packaging, the intention to buy the product and the preference of the packaging,” J Mark Res, vol. 5. No. 2-17, 184-163, 2015.
- Fatehi, “the effect of influencing the packaging features on purchasing decisions of consumers (a product sauce),” Al-Zahra University, Faculty of Social and Economic Sciences, specialty dissertations, 2007. (In Persian).
- Firoozian, T. HassanGholipour & Estiri, M. “Investigating the effect of packaging factors on different processes of food consumers' behavior,” Busi Manag Quarterly J, vol. 1, No. 3, 146-125, 2009. (In Persian).
- J. Garber, E. M. Hyatt & U. O. Boya, “The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design,” J. Mark. Theory Pract., vol. 17, No. 3, 215-234, 2009.
- Ghoshal, P. Boatwright & J. Cagan, “Unwrapping the Good News: Packaging Pays, and "How"! The role of packaging in influencing product valuation,” Adv Consum Res, VIII, 254-256, 2009.
- P. Grossman & J. Z. Wisenblit, “What we know about consumers’ color choices,” J. Mark. Pra. App. Mark. Sci., vol. 5, No. 3, 78-88, 1999.
- Hagh Gooyandeh, “Identify and rank the factors influencing customers' purchasing behavior of packaged food products,” Payam Noor University of Tehran, Faculty of Management, Master thesis, 2012. (In Persian).
- Haji Rezaei, “The effect of packaging on consumer purchasing decision (Case Study: Food industry Yazd),” Payam Noor University Alborz Province, School of Social and Economic Sciences, Master thesis, 2011. (In Persian).
- Hamedani & G. Mojaradi, “Examining the role of agricultural extension and educational activities related to packaging and storage of raisins (case study: Takistan province),” Science and technology, vol. 8, No. 30, 18-27, 2017. (In Persian).
- Ismailpour, P. Ghaffari, A. H. Matinorad, “The role of packaging on purchasing decisions (Case study: Food packaging),” J. Bus. Entrepreneurship, vol. 51, 56-53, 2010.
- Karimi, H. Mehri Iraei & M. Dehghani, “The migration of aluminium microstructures from polygonal packages into orange juice,” Packag. Technol. Sci., vol. 3, No. 9, 46-55, 2012. (In Persian).
- Kauppinen-Räisänen & H. T. Luomala, “Exploring consumers’ product-specific c color meanings,” Qual. Mark. Res., vol. 13, No. 3, 287-308, 2010.
- L. Keller, “Strategic brand management: Building, measuring and managing brand equity, 2nd ed.,” Englewood Cliffs, NJ: Prentice-Hall, 321-327, 2003.
- Khosravi & M. Nouraei, “The role of graphics in packaging,” Int. J. print. packaging allied sci., vol. 34, 2011.
- Khudabakhshi Sourshajani & A. Ebrahimi, “The effect of food packaging plan on consumer buying behavior,” Packag. Technol. Sci., No. 29, 2016.
- Kotler & G. Amstrong, “Principle of Marketing, Global Edition Pearson,” 18th Global Edition, 2020.
- L. Lifu, “An Analysis of the Effect of Product Packaging on Consumers’ Buying Choice in Calabar Municipality, Cross River State, Nigeria,” Asian J. Bus. Manag., vol. 4, No. 2, 186-191, 2012.
- Lupton, “Thinking with type: A critical guide for designers, writers, editors, and students,” Princeton: Princet on Architectural Press. 2004.
- J. Madden, K. Hewett & M. S. Roth, “Managing images in different cultures: A cross-national study of color meanings and preferences,” J. Int. Mark., vol. 8, No. 4, 90-107, 2000.
- Mahdaviyanpour, M. Asna Ashari & N. Sedaghat, “New ways to pack fruits and vegetables,” packaging science and technology, vol. 4, No. 13, 30-43, 2013. (In Persian).
- Marshall, M. Stuart & R. Bell, “Examining the relationship between product package color and Design on Product Attention, Categorization and Evaluation,” J. Econ. Psychol., vol. 18, No. 2-3, 271-287, 2006.
- Mokhtarian, F. Kushki, H. Shahababadi & Sh. Rashidzadeh, “The physical and chemical characteristics of tomato powder influenced by the type of packaging during the warehouse,” Packag. Technol. Sci., vol. 2, No. 8, 62-71, 2011. (In Persian).
- R. Moskowitz, M. Reisner, J. B. Lawlor & R. Deliza, “Packaging research in food production design and development,” Hong Kong: John Wiley & Sons, Ltd, 2009.
- E. Ogba & R. Johnson, “How- packaging affects the product preferences of children and the buyer behavior of their parents in the food industry,” Young consumers, 11 (1), 77-89, 2010.
- Pantin-Sohier, “The Influence of the Product Package on Functional and Symbolic Associations of Brand Image. Ech,” Appl. Mark., vol. 24, No. 2, 53-71. 2009.
- Pujiyanto, “The symbolic aesthetic of packaging design,” Cent. Asian J. Soc. Sci. humanit., vol. 2, No. 4, 74-85, 2013.
- A. Quazi, “Managerial Views of Consumerism: A two country Comparison,” Eur. J. Mark., vol. 36, No. 1/2, 36-50, 2008.
- Raghubir & A. Krishna, “Vital dimensions in volume perception. Can the eye fool the stomach?” J. Mark., vol. 36, No, 3, 313-326,1999.
- R. Raheem, P. Vishnu, & M., A. Ahmed, “Impact of 41. Product packaging on consumer’s buying behavior,” Eur. J. Res., vol. 122, No. 2, 125-134, 2014.
- Rahnama, A. H. Karamad, Z. Rahnamay & M. Mahmoudi, “Identifying the audience visual taste according to the social class (case study: tea packaging),” Packag. Technol. Sci., vol. 6, No. 21, 22-30, 2015. (In Persian).
- Saghaeian, “The impact of the ethical dimensions of food packaging on consumer purchasing decision,” Al-Zahra University, Faculty of Social and Economic Sciences, Master's thesis, 2013. (In Persian).
- Sahhafzadeh, “Survey of customer satisfaction and mental conflicts buying them considering the size of packaging and customer attitudes,” Master's thesis Tarbiat Modarres University, Faculty of Management and Economics, 2014. (In Persian).
- Sehrawet & S. C. Kundu, “Buying Behavior of Rural and Urban Consumers in India: The Impact of Packaging,” International Int. J. Consume. Stud., vol. 31, No. 6, 630-638, 2007.
- Silayoi & M. Speece, “The importance of packaging attributes: a conjoint analysis approach,” Eur. J. Mark., vol. 41. No. 11/12, 1495-1517, 2007.
- Sing, “Impact of color on marketing,” Manag. Decis., vol. 44, No. 6, 783-789, 2006.
- Southgate, “Total branding – how to make your brand’s packaging more effective,” London: Kogan page, 1994.
- L. Underwood, “The communicative power of product packaging: creating brand identity via lived and mediated experience Mark,” Theory Pract., vol. 11, No. 1, 62-76, 2003.
- Yaghubi, A. Kordnaeij & M. Aghaei, “The Impact of Quality, Creativity and Attractiveness of Packaging on the Customer’s Purchase Intention to Buy by Considering the Mediating Role of Customer’s Effect and Cognition (Case Study: Chocolate Industry),” Packaging, vol. 11, No. 42, 54-67, 2020. (In Persian).
- Zand, “Effects of packaging color on food sales,” Master Thesis, Islamic Azad University, Varamin Branch, 2007. (In Persian).
- Zolli, “Why design matters more,” Am. Demogr., vol. 26, 52−55, 2004.
|
