
تعداد نشریات | 35 |
تعداد شمارهها | 1,282 |
تعداد مقالات | 9,261 |
تعداد مشاهده مقاله | 8,590,301 |
تعداد دریافت فایل اصل مقاله | 5,267,220 |
تأثیر ویژگیهای بستهبندی بر میزان رضایت بیماران نسبت به پذیرش و خرید داروهای مکمل | ||
علوم و فنون بستهبندی | ||
دوره 15، شماره 60، اسفند 1403، صفحه 9-15 | ||
نوع مقاله: مقاله پژوهشی | ||
نویسندگان | ||
مرضیه آسایش1؛ وحید رمضانی* 2؛ محسن نبی میبدی2؛ مصطفی شمس الدینی3 | ||
1دانشجوی داروسازی، دانشکده داروسازی، دانشگاه علوم پزشکی شهید صدوقی یزد، یزد، ایران | ||
2دانشیار گروه فارماسیوتیکس، دانشکده داروسازی، دانشگاه علوم پزشکی شهید صدوقی یزد، یزد، ایران | ||
3استادیار گروه حسابداری و اقتصاد، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه هرمزگان، بندر عباس، ایران | ||
تاریخ دریافت: 02 شهریور 1403، تاریخ بازنگری: 06 آذر 1403، تاریخ پذیرش: 23 دی 1403 | ||
چکیده | ||
باتوجه به اهمیت بستهبندی داروها بر میزانپذیرش بیماران و در نتیجه تأثیر آن بر مصرف داروها، مطالعه حاضر باهدف بررسی تأثیر بستهبندی داروهای مکمل بر رضایت بیماران طراحی شده است. جهت بررسی مطالعه، پس از بررسی تحقیقات و مطالعات قبلی در این زمینه، پرسشنامهای طراحی شد. این پرسشنامه شامل ۴ بخش کلی میباشد. بخش اول شامل اطلاعات کلی بیماران و قسمت دوم شامل اطلاعات درمانی پاسخدهندگان و بخش سوم مربوط به رضایت پاسخگویان از پذیرش و خرید داروهای مکمل است و قسمت چهارم شامل ویژگیهای بستهبندی داروهای مکمل میباشد. این پژوهش توصیفی و شاخهای از مطالعات میدانی از فروردین تا اسفند ۱۴۰۰ در ۵ داروخانه شهر یزد انجام شد. یافته نشان داد که در رتبهبندی ویژگیهای بستهبندی داروهای مکمل، به ترتیب «اطلاعات درج شده روی بستهبندی»، «قیمت درج شده روی بستهبندی» و «ماندگاری بستهبندی» بیشترین تأثیر را بر بیماران داشتند. ارتباط بین متغیر رضایت نسبت به پذیرش و خرید داروهای مکمل و رنگ بستهبندی، طراحی بستهبندی، شکل هندسی بستهبندی، اطلاعات درج شده روی بستهبندی، ماندگاری بستهبندی، برند بستهبندی و قیمت درج شده در سطح ۹۵% معنیدار بود؛ اما این ارتباط با اندازه بستهبندی، سهولت بستهبندی و جنس بستهبندی معنیدار نبود. به طور کلی و با توجه به نتایج، بهتر است تولید کنندگان به منظور افزایش رغبت مصرف کنندگان وبیماران در بسته بندی داروهای مکمل، توجه کافی به درج اطلاعات روی بسته بندی و قیمت محصول و انتخاب جنس مناسب بسته بندی داشته باشند تا در کنار سایر موارد بتوان محصولی با جذابیت بیشتر ارائه کنند. | ||
کلیدواژهها | ||
بستهبندی؛ رنگ؛ اندازه؛ طراحی؛ رضایت بیمار | ||
عنوان مقاله [English] | ||
The effect of packaging dimensions on the satisfaction of buying pharmaceutical supplements | ||
نویسندگان [English] | ||
marzie asayesh1؛ Vahid Ramezani2؛ Mohsen Nabi Meybodi2؛ Mostafa Shamsoddini3 | ||
1Pharmacy Student, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran | ||
2Associate Professor, Department of Pharmaceutics, Faculty of Pharmacy, Shahid Sadoughi Yazd University of Medical Sciences, Yazd, Iran | ||
3Assistant Professor, Department of Accounting and Economics, Faculty of Management, Economics and Accounting, University of Hormozgan, Bandar Abbas, Iran | ||
چکیده [English] | ||
According to the importance of drug packaging on patient acceptance and its impact on drug administration,This study was design to investigate the effects of packaging dimensions on patient satisfaction.To conduct this study, a questionnaire was developed based on a comprehensive review of existing literature in the field. The questionnaire comprises four main sections: the first section gathers general information about the patients; the second section collects data regarding the respondents' treatment information; the third section assesses the respondents' satisfaction with the acceptance and purchase of pharmaceutical supplemens; and the fourth section examines the packaging characteristics of these medicines. This descriptive research was carried out from March 2021 to February 2022 across five pharmacies in Yazd. The findings revealed that among the packaging characteristics of pharmaceutical supplements, "information on the packaging," "price on the packaging," and "package durability" were identified as having the most significant impact on patients, ranked in that order. A statistically significant relationship was observed at the 95% confidence level between satisfaction with accepting and purchasing pharmaceutical supplements and several packaging attributes, including packaging color, design, geometric shape, informational content, durability, brand, and price. Conversely, no significant relationship was found with respect to packaging size, ease of use, or material. In summary, the results indicate that to enhance consumer and patient interest in the packaging of complementary medicines, manufacturers should prioritize the inclusion of comprehensive information on the packaging, clearly display product pricing, and select appropriate packaging materials. By focusing on these aspects, manufacturers can create more appealing products that are likely to attract greater consumer attention. | ||
کلیدواژهها [English] | ||
Packaging, Color, Size, Design, satisfaction | ||
مراجع | ||
[1] M. Ghonji, Z. Khoshnodifar, G Godarzi , "Analysis of the Effective Elements of Packaging on the Willingness to Buy Food Products, vol. 13, no. 51, pp. 13-20, 2023. Available [Online].: https://packaging.ihu.ac.ir/article_207798_269f155e32f0b2704c134d3c69b9e129.pdf. [2]S. Palaian, M. Prabhu, and P. R. Shankar, "Patient counseling by pharmacist-a focus on chronic illness," Pak J Pharm Sci, vol. 19, no. 1, pp. 65-72, 2006. [3]J. G. Allinson, R. J. Dansereau, and A. Sakr, "The effects of packaging on the stability of a moisture sensitive compound," International journal of pharmaceutics, vol. 221, no. 1-2, pp. 49-56, 2001. [4]k. s. d. maryam Akhavan, "The Impact of Patients' Satisfaction (Level of Expectations, Communication with the Pharmacist, Physical Facilities, Drug Packaging and Consultations) from Pharmaceutical Services During the Covid-19 Pandemic," Packaging science and art, vol. 13, no. 51, pp. 21-32, 2023. [Online]. Available: https://packaging.ihu.ac.ir/article_207810_95b2cae6541220de08aeada39eb1514d.pdf. [5]B. K. Zedler, P. Kakad, S. Colilla, L. Murrelle, and N. R. Shah, "Does packaging with a calendar feature improve adherence to self-administered medication for long-term use? A systematic review," Clinical therapeutics, vol. 33, no. 1, pp. 62-73, 2011. [6]E. Menditto et al., "Patient centric pharmaceutical drug product design—The impact on medication adherence," Pharmaceutics, vol. 12, no. 1, p. 44, 2020. [7]H. P. McDonald, A. X. Garg, and R. B. Haynes, "Interventions to enhance patient adherence to medication prescriptions: scientific review," Jama, vol. 288, no. 22, pp. 2868-2879, 2002. [8]m. G. Z. K. G. Godarzi, "Analysis of the Effective Elements of Packaging on the Willingness to Buy Food Products," Packaging science and art, vol. 13, no. 51, pp. 13-20, 2023. [Online]. Available: https://packaging.ihu.ac.ir/article_207798_269f155e32f0b2704c134d3c69b9e129.pdf. [9]M. Alagala, B. Bagbi, and A. Shaleye, "Impact of pharmaceutical packaging on consumer buying behaviour of otc drugs in port harcourt, Nigeria," Pharma Innov J, vol. 7, pp. 90-5, 2018. [10]M. M. Hussein, "Design features of medicine box packaging for children," Al-Academy, no. 101, pp. 21-38, 2021. [11]S. A. M. A. H. S. mohabat, "An Overview of the Role of Packaging in Food Security," Packaging science and art, vol. 14, no. 53, pp. 63-71, 2023. [Online]. Available: https://packaging.ihu.ac.ir/article_208139_b7037c27e3580faf3601388e36b35fb5.pdf. [12]M. R. Mahdi Nasrollahi, Fathi Aliasghar, keshavarz shahbaz, somayeh Razi, Moheb seraj, Ali Tizroo,, "Identifying and Distinguishing the Effect of Packaging and Advertisements on instant shopping by Considering the Brand Equity (Case Study: Herbal Tea Products)," Packaging science and art, vol. 13, no. 51, pp. 33-45, 2023. [Online]. Available: https://packaging.ihu.ac.ir/article_207794_7caf677f6c41b724aa5db25971e4ea62.pdf. [13]J. Dunkey, "Health Promotion in midwifery: A ressource for health Professionals. An imprint of Harcourt publishers Ltd," ed: Bailiere Tindall, London, 2000. [14]M. M. Deliya and B. J. Parmar, "Role of packaging on consumer buying behavior–patan district," global Journal of management and Business research, vol. 12, no. 10, pp. 49-67, 2012. [15]W. H. Shrank and J. Avorn, "Educating patients about their medications: the potential and limitations of written drug information," Health affairs, vol. 26, no. 3, pp. 731-740, 2007. [16]R. W. Soller and J. M. Lightwood, "Comparison of the packaging and labeling of Target ClearRx with conventional prescription drug packaging and labeling," Journal of the American Pharmacists Association, vol. 47, no. 4, pp. 484-490, 2007. [17]L. A. Morris and J. A. Halperin, "Effects of written drug information on patient knowledge and compliance: a literature review," (in eng), Am J Public Health, vol. 69, no. 1, pp. 47-52, Jan 1979, doi: 10.2105/ajph.69.1.47. [18]J. L. Wagner and E. McCarthy, "International differences in drug prices," Annu. Rev. Public Health, vol. 25, pp. 475-495, 2004. [19]E. Kobayashi, H. Karigome, T. Sakurada, N. Satoh, and S. Ueda, "Patients’ attitudes towards generic drug substitution in Japan," Health policy, vol. 99, no. 1, pp. 60-65, 2011. [20]R. A. Schaut and W. P. Weeks, "Historical review of glasses used for parenteral packaging," PDA journal of pharmaceutical science and technology, vol. 71, no. 4, pp. 279-296, 2017. [21]Pareek and A. Khunteta, "Pharmaceutical packaging: current trends and future," Int J Pharm Pharm Sci, vol. 6, no. 6, pp. 480-485, 2014. [22] R. J. Hilsden, C. M. Scott, and M. J. Verhoef, "Complementary medicine use by patients with inflammatory bowel disease," The American journal of gastroenterology, vol. 93, no. 5, pp. 697-701, 1998. [23]J. M. Fouladbakhsh, "Gender, symptom experience, and use of complementary and alternative medicine practices among cancer survivors in the US cancer population," Number 1/January 2010, vol. 37, no. 1, pp. E7-E15, 2009. [24]B. Roullet and O. Droulers, "Pharmaceutical packaging color and drug expectancy," ACR North American Advances, 2005. [25]E. Hellier, M. Tucker, N. Kenny, A. Rowntree, and J. Edworthy, "Merits of using color and shape differentiation to improve the speed and accuracy of drug strength identification on over-the-counter medicines by laypeople," Journal of patient safety, vol. 6, no. 3, pp. 158-164, 2010. [26]b. a. ghasem zarei, nuri؛ deniz refei؛ araz rashedi zahra, "Investigating the Effects of Packaging Features and Perceived Brand Quality on Consumers' Willingness to Pay With the Moderating Role of Customer Type," Packaging science and art, vol. 12, no. 46, pp. 53-63, 2021. [Online]. Available: https://packaging.ihu.ac.ir/article_206642_013fa42f3296e386a7e3514486741143.pdf. [27]C. Spence, "The multisensory design of pharmaceuticals and their packaging," Food Quality and Preference, vol. 91, p. 104200, 2021. [28]g. zarei, b. asgarnezhad nuri, d. refei, and a. rashedi zahra, "Investigating the Effects of Packaging Features and Perceived Brand Quality on Consumers' Willingness to Pay With the Moderating Role of Customer Type," Packaging Science and Art, vol. 12, no. 46, pp. 53-63, 2021. [Online]. Available: https://packaging.ihu.ac.ir/article_206642_013fa42f3296e386a7e3514486741143.pdf. [29]C. M. Marando, L. K. Seibold, J. R. SooHoo, M. B. Pantcheva, P. Y. Ramulu, and M. Y. Kahook, "The utility of cap color and bottle characteristics for topical glaucoma therapy," Ophthalmology, vol. 122, no. 12, pp. 2577-2578, 2015 [30]M. Shukla, R. Misra, and D. Singh, "Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market," Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 2, pp. 249-265, 2022. [31]J. Park, K. Motoki, A. Pathak, and C. Spence, "A sound brand name: The role of voiced consonants in pharmaceutical branding," Food Quality and Preference, vol. 90, p. 104104, 2021. [32]D. Rusic et al., "Evaluation of accordance of antibiotics package size with recommended treatment duration of guidelines for sore throat and urinary tract infections," Antimicrobial Resistance & Infection Control, vol. 8, pp. 1-12, 2019. [33]H. Kauppinen‐Räisänen, "The impact of extrinsic and package design attributes on preferences for non‐prescription drugs," Management Research Review, vol. 33, no. 2, pp. 161-173, 2010. [34]D. R. Jenke, C. L. Stults, D. M. Paskiet, D. J. Ball, and L. M. Nagao, "Materials in manufacturing and packaging systems as sources of elemental impurities in packaged drug products: a literature review," PDA journal of pharmaceutical science and technology, vol. 69, no. 1, pp. 1-48, 2015. [35]E. C. van Geffen, E. Meuwese, D. Philbert, and M. L. Bouvy, "Problems with medicine packages: experiences reported to a Dutch medicine reporting system," Annals of Pharmacotherapy, vol. 44, no. 6, pp. 1104-1109, 2010. | ||
آمار تعداد مشاهده مقاله: 85 |